Union Mutual Fund
Client: UMF | Handrawn doodle | Color Theory | Mixed Media
Union Mutual Funds is a subsidiary of Union Bank of India, a leading public sector bank that is committed to being a reliable and trusted partner to its investors.
I had the opportunity to work with a studio on a commercial video for UMF. Despite the tight deadline, I was able to showcase my skills and produce high-quality work.
OBJECTIVE
Reliable
and trusted partners
The plan was to create a video that combines different types of media, and I was given the freedom to choose the graphics and colors to use but time was short. So, I decided to use hand-drawn doodles and the primary colors from the Union Bank of India logo in a way that contrasts well with the overall color theme of the video which also represents the values of trust, transparency, and consistency that the bank stands for.
ILLUSTRATION
Hand drawn
and organic style
The choice of hand-drawn, rough, organic crayon-style doodles for the video was perfect in representing the innocence and simplicity of the main characters, who were kids.
It was a wonderful experience to be part of a project that aligned with the values of Union Bank of India and inspired me to create something that is so simple but unique and meaningful.
