Indiflower

Indiflower is a skincare brand that recognizes the need to take a break from our busy lives. The brand's philosophy revolves around promoting inner beauty and individuality, which enhances the

body's natural radiance.

Indiflower carefully selects ingredients

for its products, using specific flowers known for their powerful and soothing, healing, and

deep cleansing properties.

OBJECTIVE

For Skin,
Senses &
Soul

Indiflower uses flower aromas in every product to help us reconnect with nature and find peace during self-care. The intention here is to tell Indiflower's inspiring and empowering story of tranquility, simplicity, self-care, and self-acceptance helping people to achieve a sense of well-being and wholeness through simple and minimal skincare throughout the visual Identity system.

VISUAL
IDENTITY

Clean, Minimal,
Soothing Colors
& Patterns

Indiflower empowers women to prioritize self-love and care through a simple and calming skincare routine. The brand's clean and minimal design reflects its philosophy of celebrating natural beauty. Its vibrant tone motivates and inspires overall well-being.

Embracing
Individuality

Skincare :

- for women of every age and every skin

- for a serene escape to Unwind, Recharge,

Rejuvenate, Heal, and Transform.

-to inspire and empower self-love and celebrate the beauty that makes each of us unique, while enhancing the natural radiance.

LOGOTYPE & WATERMARK

Customized,
Vintage-Modern
& Timeless

The use of a custom sans-serif font, combined with the delicate and fluid nature of flower petals, represents the beauty of what is natural and distinctive. This also creates a modern-vintage aesthetic that will remain timeless.

COLORS

Linear Gradient, Significant Colors
& Earthy Base

The color scheme includes soft shades of white, green, pink, yellow, and black, drawing inspiration from jasmine, rose, and marigold. It is then incorporated in linear gradients. The unique selling point of the product is its ingredients. The colors blend beautifully with the packaging material which is natural, earthy, and has raw textures.

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The colors used here are meant to be soothing and is inspired by the jasmine flower. They can have a calming effect on the eyes, similar to the flower itself.

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Who doesn't like the color of the roses? I selected this color scheme based on the hues found in roses, Roses are also known for their uplifting aroma and vibrant colors, solely being the reason for this color scheme.

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Like the healing and brightening properties of the flower marigold. The color gradient used here surely is bright and at the same time soul healing.

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TYPEFACE

Sitka, a font i.e,
Versatile, Clean, Stylish & Timeless,

Sitka can be used to create a variety of looks, from classic and elegant to modern and edgy. It has a clean, geometric look that is both stylish and timeless and relatively easy to read, making it a versatile choice for both branding and packaging design. Sitka has also been used by renowned brands such as Airbnb and Google.

I have also used handwritten font for the packaging adding a personal touch.

PACKAGING DESIGN

For the
Inside & the
Outside

The philosophy of feeling good both inside and out is carried throughout the entire identity system, including the packaging. Incorporating the lively pattern on the inside to celebrate uniqueness and inner beauty while keeping a simple and minimal design on the outside to represent the brand's belief in uncomplicated skincare.