Beelive
Client: Beelive NPO | Art Direction | Visual Identity System | Brand Design |
Brand Guidelines | Illustrations | Website Design | Copywriting
A community that provides an opportunity for kids, parents, and individuals within society by offering reward system workshops and activities conducted by diverse professionals.
Beelive's brand values i.e., collaboration for a cause and taking action to co-create. is dedicated to nurturing a sense of care, connection, and action towards re-establishing our relationship with Mother Nature and its ecosystem.
OBJECTIVE
Collaboration &
Taking action to
co-create
The initiative of bringing together individuals with similar interests has ignited a passion within me to work with them and extend my helping hand to design their brand and visual identity.
VISUAL IDENTITY
Vibrant colors,
Playful illustrations
& Simple shapes
Beelive has very deep and impactful values: i.e., "Collaboration and Taking action". I have implemented colors of nature, profound illustrations from simple yet symbolic geometric shapes, future-proof design guidelines, and visual systems, and self-learning to work with nature for a better world.
The core values of the brand i.e., collaboration for a cause have been conveyed in the identity by incorporating intersecting circles giving it the depth and meaning that the brand itself has.
INSPIRATION
‘’The pattern on the leaf and its bliss,
the color of the bees and the trees!”
Inspiration can come from anywhere!
CHARACTERS & ILLUSTRATIONS
Simple, Geometric Shapes & Rough Strokes
The Character style and the illustration system are the amalgamations of simple geometric forms outlined with rough textured strokes depicting the concept of perfect imperfections that is universal in Nature.
We are connected.
The character style and the illustrations perfectly fit the idea of rough and imperfect strokes depicting the shortfalls and imperfections in us and nature. And the perfect geometric shapes represent the unbreakable strength that we have and how we overcome any problem when we work together.
COLORS
Symbolic & Symbiotic, Lively
yet composed
Drawing inspiration from nature, the chosen colors are a reflection of it's beauty and essence, creating a harmonious and mutually beneficial relationship that is equally
symbolic and symbiotic.
Honeysuckle
#FFF385
This vibrant yellow
resembles the cheerfulness and energetic character of the color that brings joy, happiness, and optimism to the world.
Waterleaf
#ABE6D3
The soothing green represents peace, calmness, and clarity, just like the feeling when we are surrounded by nature.
Dark Jungle
#252525
Symbolizing the transformative, the color here draws inspiration from the color of the bees, urging us to embrace change and embrace new beginnings.
Snow Drift
#F9F9F9
This shade of grey gracefully complements the overall color scheme, primarily used for backgrounds and other secondary elements, adding elegance.
TYPEFACE
Montserrat,
Modern yet Classic & Easy to read
Because of its wide geometric structure, this typeface is versatile and easily scalable which works well for web presence, branding, editorial, print, and more. It's a perfect blend of modern yet classic, contemporary yet timeless and mostly its easy to read.
Regular
Medium
Aa
Semibold
MONTSERRAT IN ACTION
We wouldn't be here, if it wasn't for plants, animals, bees, butterflies and so on.
LOGO & NAME
Combination
of Bumblebee
& Leaf
The name Beelive comes from words like believe, bees, leaf, leaves, lives, life and so on. Also, believing that we are all part of nature. It says how we are all connected with each other, where every small being is playing their part.
WEB PRESENCE
Freedom
and flexibility to scroll, explore, and savor
Since Beelive holds very strong and meaningful values, I incorporated these qualities into its digital platform with its vibrant colors, stylized illustrations, spacious design, and responsive layout, which gives a lot of space and freedom to scroll, explore, and enjoy.
LANDING PAGE
MOBILE VERSION
TABLET VERSION
GRID CONTAINER
BRAND ICON APPLICATIONS
GOODIES &
MERCHANDISE
More
than just accessories
Thoughtfully designed merchandise and vibrant brand goodies celebrating the spirit of creativity and playful character of the brand as rewards on completion of workshops.
Thank you for sharing your valuable time!
